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To become a successful online business it is essential to have a good understanding of Search Engine Optimization (SEO) and the best way to produce a marketing strategy which will appeal to your target audience. It is possible to pass this job over to a third party for them to look after your business needs; however, if you are to understand what they are doing and what they are trying to achieve you must understand the basic concepts. You will also realize that no one else cares for your business as much as you; it is for this reason that you can do a better job of marketing your business online than anyone else can. This book has been designed to give you an insight into what SEO is and how it works. Although it is not possible to know the exact algorithms which the main search engines use; it is possible to predict the best patterns and strategies to ensure your business is noted by the search engines and exposed to potential customers. Of course, marketing is about more than simply locating a target audience and providing them with quality content that will then convince them to buy your products. This book will help you to understand how to develop an online marketing strategy; including content marketing. It will also provide you with a wide range of tips and techniques which will improve both your content and your marketing strategies. Finally the book will provide you with a guide as to how to improve your rankings with the search engines. The purpose of the book is to ensure you have a good understanding of all the different elements which come together to create a successfully marketed business. Any business can create an online presence and then raise their profile so that thousands, or even tens of thousands of people, are aware of them and their products. Armed with this knowledge you will be able to lift your business profile and capture a bigger share of the market. Even if you choose to use a third party to deal with the online marketing and content provision; you will understand what they are doing and you will be able to ask the right questions to ensure they have your best interests at heart. As with any business matter, the parameters and criteria are constantly changing, understanding the basics will allow you to keep up with these developments and use them to help your business grow.
- Sales Rank: #1480163 in Books
- Published on: 2016-01-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .21" w x 6.00" l, .17 pounds
- Binding: Paperback
- 92 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
'I' now have a better idea of SEO
By Scheid
Well written. I practically had no idea what was SEO, well I did think it had something to do with improving site ranking, but I didn't really have a 'good' or in depth understanding. From the intro of this book, I was hooked. What I mean is, now I really understand what this whole SEO thing is. The intro has been shortened (as mentioned in the book) to give a brief but also understandable definition of the terms and procedures in SEO.
Such as -
Hats - black, white grey
Off page and On page optimization
Plus there are a lot of details on how to 'improve' various aspects of the website to get maximum SEO, social media, writing content etc.
Then again, there is also a bad side to this, i.e. there is always a chance that the optimization for our website can fail due to certain reasons (which are defined clearly here)
0 of 0 people found the following review helpful.
good book for business marketing
By VixennGodess18
This is a solid resource on SEO optimization!! I did a lot of research before finally settling on this book and It's thoroughly researched and well put together and the author makes complicated concepts easy to understanda and He also touches on advanced tactics so experienced readers will walk away with at least a handful of new tactics and does this while making it fun, it feels like you have a good friend explaining the whole process and I've seen lots of businesses do well with SEO and I've seen lots of businesses struggle because they don't understand SEO and neither does their SEO guy, so I think it's important to get the right knowledge and don't let this book get into the hands of your competitors so buy this book and grow your business to the next level.
1 of 1 people found the following review helpful.
worth reading
By Jasper W.
Informing book! This book is an essential reading for anyone who wants to learn more about the SEO strategies of marketing. An indispensable guide to learning the SEO Marketing Strategies. The book includes tricks and tips to easily understand the in and outs of the SEO marketing concept. It is packed with information that is easy to understand. It is organized and covers every aspect of the subject of SEO. Really worth reading!
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